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Press Release
 
 
 
 
 
 
 
 
Luxury Pilates and Yoga Wear online shop offers  vitamin infused garments with essential oils.   
 
Media Release: For immediate release 
Subject: A new level of luxury
 
West Australian Pilates and Leisure wear label
abi and joseph introduce exercise wear infused with
Vitamin C and Essential oils.
 
Utilising innovative technology from pharmaceutical giants Bayer along with leading Italian fabric manufacturers, the fabric has undergone a process of micro encapsulation - where essential oils and Vitamin C are infused into the garment.  This enables the wearer's skin to be gently moisturised and protected by subtly fragranced essential oils. Additionally, the vitamin C, with its antioxidant and regenerative properties helps to nourish and support the skin's surface.
 
So essentially one is moisturising the skin whilst wearing the garment - the perfect clothing for the multi tasking woman!
 
This treatment lasts for up the 15 washes, when it is recommended that you recharge the garment with their  'Wash In Wellness' sachets. (Add the sachet of perfumed, essential oils to cold water and soak the garment for 30 minutes to reinfuse.)
 
In keeping with the theme of skin protection for the health conscious consumer, the fabric also provides protection from UV rays with SPF50.
 
Sophie Ward modelling part of the collection.
 
Gemma and Sophie Ward at the preview collection
 
Background

Originally designed as pilates and yoga wear, ex ballet dancer and pilates instructor/studio owner Abi White has developed a sophisticated range of stretch clothing for the fashion conscious, active woman.

Popular for weekend wear, travel, exercise or work wear, these items, with their fabulous cut, fashion savvy and quality manufacturing have already developed a cult following around the country. The range first started a little less than two years ago in Western Australia. The collection was quickly sold out... including Sophie Ward, the face of the collection and supermodel sister Gemma Ward snapping up pieces to take overseas with them.

There are travel/yoga pants, leggings, camisoles, wrap tops, tees and a range of accessories including non slip socks and towels.
 
A gorgeous feature of the range is the Infusion Garments. A small but special part of the collection - decadent, top of the line leisurewear has been created from imported Italian fabrics - micro encapsulated with Vitamin C and essential oils, moisturising the skin whilst wearing the garment. This treatment lasts for up the 15 washes, when it is recommended that you recharge the garment with our 'Wash In Wellness' sachets. Add the sachet of perfumed, essential oils to cold water and soak the garment for 30 minutes to reinfuse. Additionally the fabric provides protection from UV rays with SPF50, is salt and chlorine resistant and is the latest technologies ensure extremely fast drying time.


The beauty of the range, however, partly lies in its simplicity. A refreshing change from mass produced cheap essentials commonly available, the pieces have been designed to fulfil the roll of 'essentials' but at the same time be quality garments that ensure quality and style. Therefore, no detail was spared in achieving the very best cut, sourcing the best materials and maintaining a high standard of manufacturing within Australia.
 
Online Store
In addition to being available at select retailers in Australia, abi and joseph is now available on the web to a worlwide audience. You can see us at
www.abiandjoseph.com
 
For all other information or photos of the collection please contact
 
Abi White
abi and joseph
telephone:  61 8 94333 021 / 0409 0851
address: 13a Phillimore Street
Fremantle 
West Australia  6160
Fremantle,  Australia   6160
 
 



















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Australia:  1300 85 33 66   International: Your country +61 8 94333 021

Abi and Joseph offer a beautiful range of travel wear, pilates clothes and yoga wear online, made in Australia. Buy Pilates apparel, Yoga and Travel wear including pilates pants or yoga pants, as well as other essential Pilates clothing pieces and clothing for exercise such as ballet wrap tops, beautiful stretch camisoles, Yoga Pilates tops, bottoms, yoga accessories and Pilates products, non slip grip socks, yoga - pilates socks, gym towels, yoga towels, sports towels, headbands and cotton leggings . Fast delivery to the USA and UK. Overnight delivery and free shipping on quantities to Sydney, Melbourne, Queensland, Perth and Hobart. Email: info@abiandjoseph.com